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Glossary

Knowledge is power.

What is Fair Market Value (FMV)?

3 mins
Fair Market Value determines the price of your common stock for tax purposes. It is critical for issuing options and differs significantly from your venture capital valuation.

What is an Operating Agreement?

3 mins
An Operating Agreement is an internal document for LLCs outlining ownership, management, and financial rules. It is essential for overriding state defaults and protecting liability.

What is an Account Executive (AE)?

3 mins
An Account Executive (AE) is a sales role focused on closing deals. This article explains their responsibilities, how they differ from SDRs, and when startups should hire them.

What is a Sales Pipeline?

3 mins
A straightforward definition of the sales pipeline, detailing how startups track leads through specific stages to predict revenue, manage growth, and distinguish active deals from aggregate metrics.

What is Load Balancing?

3 mins
Load balancing prevents server overload by distributing traffic across multiple systems. It enables horizontal scaling and ensures your digital product remains available even if individual servers fail.

What is Double Taxation?

3 mins
Double taxation occurs when income is taxed at the corporate level and again at the shareholder level. This article explains the mechanics and why startups still choose this structure.

What is an IP Address?

6 mins
A practical breakdown of IP addresses for entrepreneurs, explaining technical definitions, business use cases, and security considerations for growing startups.

What is Payback Period?

3 mins
Payback Period measures how long it takes to recover an investment cost. It prioritizes liquidity and risk reduction, essential for startups managing tight cash flows.

What is Par Value?

3 mins
Par value is the nominal price assigned to shares in a corporate charter. It is a legal formality distinct from market value that impacts accounting and franchise taxes.

What is a General Ledger?

3 mins
The general ledger is the master record of every financial transaction in your startup. It serves as the raw data source for all financial statements and reporting.