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Glossary

Knowledge is power.

What is a Customs Broker?

6 mins
A customs broker is a licensed professional who facilitates the movement of goods across international borders by managing government regulations, documentation, and tax payments for businesses.

What is a Commission Draw?

4 mins
This article defines commission draws, compares recoverable versus non-recoverable structures, and explains when startups should use them to bridge the gap during long sales cycles.

What is Short Selling

6 mins
This article explains short selling mechanics and its relevance to founders, contrasting it with long positions and exploring its role in market price discovery and startup valuations.

What is Natural Language Processing (NLP)?

6 mins
A practical breakdown of Natural Language Processing for founders, defining the technology, distinguishing it from generative AI, and outlining real-world applications for business growth.

What is Gamification?

3 mins
Gamification uses game mechanics in non-game settings to influence behavior. Learn how startups leverage points, badges, and leaderboards to improve user engagement and product adoption.

What is Escrow?

4 mins
Escrow is a financial arrangement where a third party holds assets until specific conditions are met. In startups, it is critical for managing risk during acquisitions and intellectual property transfers.

What is an AI Token?

5 mins
This article explains AI tokens as the fundamental units of language processing, detailing their impact on startup costs, technical constraints, and the nuances of building with large language models.

What is a User Interface (UI)?

3 mins
User Interface (UI) is the bridge between human and machine. This guide defines UI, contrasts it with UX, and explores its practical application for startup founders.

What is a Non-Disclosure Agreement (NDA)?

3 mins
This guide defines Non-Disclosure Agreements, outlines their role in protecting intellectual property, and clarifies the specific scenarios where founders should and should not require them.

What is a Lock-up Agreement?

3 mins
This article defines lock-up agreements, detailing why underwriters prohibit insider selling after an IPO and how founders should plan for restricted liquidity.