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Glossary

Knowledge is power.

What is an Inertial Measurement Unit (IMU)?

6 mins
An IMU combines sensors to track force, angular rate, and magnetic fields. This guide explains their mechanics, use cases, and how to select the right one for your hardware startup.

What is an 83(b) Election?

3 mins
Learn how the 83(b) election allows founders to pay taxes on equity upfront to avoid higher tax bills later as shares vest and gain value.

What is a Phased Rollout?

6 mins
This guide explains how phased rollouts allow startups to release software gradually, minimizing the impact of bugs and ensuring a stable experience for the broader user base.

What is Platform Risk?

6 mins
Platform risk is the vulnerability a business faces when it relies on third party platforms for its primary operations or customer acquisition, creating potential for sudden failure.

What is Diagnostic Analytics?

6 mins
Diagnostic analytics is the process of examining historical data to understand why specific business events occurred, helping founders move beyond simple descriptions to actionable root cause insights.

What is Odometry?

6 mins
An exploration of odometry in startup contexts, covering how sensors track relative position, the inevitability of accumulation errors, and why it matters for robotics and hardware automation.

What is Counterparty Risk?

6 mins
Counterparty risk is the probability that a partner will fail to meet their contractual obligations, potentially disrupting a startup’s operations, financial health, or long-term growth and stability.

What is a Balance Sheet?

3 mins
This article explains the balance sheet, distinguishes it from a profit and loss statement, and details why understanding this financial snapshot is vital for startup solvency and growth.

What are Authorized Shares?

3 mins
Authorized shares are the maximum stock a company can legally issue. This guide breaks down the difference between authorized and issued shares for strategic startup planning.

What is Vertical Integration for Startups?

6 mins
This article explores vertical integration as a strategy for founders to control their value chain, increase margins, and manage the complexities of owning multiple stages of production.