Organizational whiplash is what happens when direction changes faster than people can absorb it: the reorg after the reorg, the strategy that lasted a quarter, the tool you rolled out and abandoned.
It is the named enemy of staying capable. Whiplash doesn’t just waste effort; it teaches people to stop investing in getting good at anything, because nothing lasts long enough to matter. Capability needs a little stability to compound. Whiplash is the interest rate working against you.