Attribution Models

First-touch attribution is a marketing model that assigns full credit for a conversion to a customer’s first interaction, helping founders understand how discovery drives long-term business growth.

This article explains how multi-touch attribution helps founders track various customer interactions and distribute credit for conversions across multiple marketing channels to improve decision making.

This article defines Cost Per Acquisition and explores its role in startup growth, providing founders with clear methods to measure and evaluate their marketing efficiency.

This article explains dynamic retargeting as an automated advertising method that shows users specific products they viewed, helping founders optimize their ad spend and conversion rates through personalization.

This article explains last-touch attribution, its role in startup marketing, how it compares to first-touch models, and the practical scenarios where it provides the most value for business owners.

Affiliate marketing is a performance based traction channel where startups pay external partners commissions for successful referrals, allowing for scalable growth with manageable upfront costs.