Business Analytics

Funnel analysis tracks the sequential steps users take toward a goal, helping founders identify where drop-offs occur and how to improve business processes through data-driven insights.

Understand the DAU/MAU ratio to measure how sticky your product is. Learn to calculate it, interpret benchmarks, and decide if it fits your specific business model.

Conversion rate measures the percentage of users taking desired actions. It validates product-market fit and reveals the effectiveness of your funnel beyond simple traffic numbers.