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Business Logic

What is Confirmation Bias?

3 mins
Confirmation bias is the tendency to value evidence that supports your existing beliefs. For founders, this mental trap can distort market research and lead to product failure.

What is an Algorithm?

6 mins
An algorithm is a set of rules for solving problems. For startups, it represents the transition from manual effort to scalable automation and predictable outcomes.

What is the Halo Effect?

3 mins
This article defines the Halo Effect and explores how this cognitive bias distorts founder judgment in hiring and business operations.