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Cash Flow Management

Retrenchment: The Strategic Value of Getting Smaller

·7 mins
Growth is not the only metric of success. This article explores retrenchment as a vital strategy for saving profitability when market conditions shift or expansion becomes unsustainable.

What is the Cash Conversion Cycle?

3 mins
This article defines the Cash Conversion Cycle, breaks down its calculation, and explains how founders can manipulate inventory, receivables, and payables to improve cash flow.

What is Deferred Revenue?

3 mins
Deferred revenue is money received before services are delivered. It sits as a liability on your balance sheet until earned, requiring careful cash flow management and accounting discipline.

What is Net Working Capital?

3 mins
Net Working Capital measures a startup’s short-term financial health. Learn to calculate it, interpret the results, and manage the timing between paying bills and collecting revenue.

What is Debt Financing?

3 mins
Debt financing involves borrowing capital rather than selling ownership. This article explores the mechanics of debt, the trade-offs with equity, and the risks of leverage.

What is Zero-Based Budgeting?

5 mins
Zero-based budgeting is a financial strategy where every expense must be justified for each new period, starting from a base of zero rather than relying on historical spending data.

What is Inventory Turnover?

3 mins
Inventory turnover measures how frequently stock is sold and replaced. It is a critical metric for understanding sales velocity and cash flow efficiency.

What is a Sinking Fund?

3 mins
A sinking fund is a strategic reserve for known future expenses. This guide explains how to use one to stabilize startup cash flow and reduce financial risk.

What are Liquid Assets?

3 mins
Liquid assets are cash or items easily converted to cash. Understanding them is vital for managing runway, payroll, and avoiding the trap of being profitable but insolvent.

What is a Sales Cycle?

3 mins
A definition of the sales cycle, its standard stages, and why understanding deal duration is critical for startup survival and cash flow management.

What is a Zombie Company?

6 mins
A zombie company survives only by borrowing to pay interest on debts. This guide explains the financial mechanics, warning signs, and how to avoid this stagnant state.

What is CAC Payback Period?

3 mins
CAC Payback Period measures the months required to recoup the cost of acquiring a customer. It is a critical metric for understanding cash flow, capital efficiency, and runway risks.