Cash Flow Management

Paying yourself zero distorts your business metrics and invites burnout. This guide helps founders calculate a sustainable salary that balances personal survival with company growth.

We move beyond accounting as compliance and treat finance as a survival dashboard, covering unit economics, cash flow, balance sheets, and the necessity of paying yourself.

Debt financing involves borrowing capital rather than selling ownership. This article explores the mechanics of debt, the trade-offs with equity, and the risks of leverage.

Pricing in business is a fluid conversation, not a rigid rule. This guide explores how to negotiate software, services, and contracts to rescue capital and extend your runway.

Profit is a theory, but cash is a fact. This article explains how to master the timing of inflows and outflows to survive the ‘Gap of Death’ in business.