Confirmation Bias

Confirmation bias is the tendency to value evidence that supports your existing beliefs. For founders, this mental trap can distort market research and lead to product failure.

This article defines cognitive bias for founders, explores common variations like confirmation bias, and offers practical steps to challenge assumptions in a high-stakes business environment.

This guide provides founders with practical techniques to conduct unbiased customer interviews, focusing on open ended questions and factual data to build products that people actually need.