CPM

Media buying is the tactical purchase of advertising space, requiring founders to balance capital investment with data-driven execution to reach their target audience effectively.

A practical glossary entry defining CPC, explaining the auction model, contrasting it with CPM, and detailing its direct impact on customer acquisition costs for startups.

CPM measures the cost for every 1,000 ad impressions. It focuses on visibility and brand awareness rather than direct user action like clicks or purchases.