The Wins You Almost Lost Are Your Best Teachers
·5 mins
Stop doing reactive deal post-mortems. This weekly habit of interviewing one win and one loss provides a market intelligence feed your competitors can’t buy.
Customer Interviews
The Survey Trap: What Your Numbers Won't Tell You
·6 mins
Surveys show you what your customers do, but interviews reveal why. A founder’s guide to using both to find the strategic answers that numbers alone can’t provide.