Customer Interviews on IamBenSchmidthttps://iambenschmidt.com/tags/customer-interviews/Recent content in Customer Interviews on IamBenSchmidtHugo -- gohugo.ioenCopyright Ben SchmidtThu, 30 Apr 2026 00:00:00 +0000The Wins You Almost Lost Are Your Best Teachershttps://iambenschmidt.com/blog/2026/wins-you-almost-lost-are-your-best-teachers/Thu, 30 Apr 2026 00:00:00 +0000https://iambenschmidt.com/blog/2026/wins-you-almost-lost-are-your-best-teachers/Stop doing reactive deal post-mortems. This weekly habit of interviewing one win and one loss provides a market intelligence feed your competitors can’t buy.The Survey Trap: What Your Numbers Won't Tell Youhttps://iambenschmidt.com/blog/2026/survey-trap-what-your-numbers-wont-tell-you/Tue, 21 Apr 2026 00:00:00 +0000https://iambenschmidt.com/blog/2026/survey-trap-what-your-numbers-wont-tell-you/Surveys show you what your customers do, but interviews reveal why. A founder’s guide to using both to find the strategic answers that numbers alone can’t provide.