Customer Persona

This article explores how startups can increase relevance and conversion by narrowing their marketing focus to a specific niche instead of attempting to appeal to a general audience.

A Customer Persona is a data-driven, semi-fictional character representing your ideal client, used to guide product development and marketing strategies by focusing on specific human behaviors.

This article defines product marketing as the strategic link between building products and reaching customers, focusing on messaging, positioning, and market adoption within a startup context.