Data Analysis

This article explains p-values and their role in validating business hypotheses while highlighting common pitfalls like p-hacking and the importance of effect size.

Cohort retention measures how specific groups of users engage with a product over time, providing a clear picture of product-market fit and business sustainability.

Lagging indicators are retrospective metrics that confirm business trends after they occur, providing essential data for founders to validate their strategies and measure long term success.

Overfitting happens when founders build too specifically for a small data set or single client. This article explains how to spot it and build resilient, scalable strategies instead.