What is the DAU/MAU Ratio?
3 mins
Understand the DAU/MAU ratio to measure how sticky your product is. Learn to calculate it, interpret benchmarks, and decide if it fits your specific business model.
DAU/MAU Ratio
What is Stickiness?
6 mins
Stickiness measures user engagement frequency by dividing daily active users by monthly active users, helping founders understand how habit-forming and essential their product is to their audience.
What is User Stickiness?
3 mins
User Stickiness measures how frequently users return to your product. This guide defines the metric, explains the DAU/MAU calculation, and contrasts it with standard customer retention.