Direct Sales

This article defines channel conflict and explores the tensions between internal sales teams and external partners while providing frameworks for founders to navigate these complex distribution challenges.

Direct sales is a go-to-market model where companies use internal teams to sell directly to customers, ensuring control over margins and feedback while requiring significant operational investment.

Outbound marketing involves pushing messages to potential customers. This article defines the term, contrasts it with inbound methods, and explores when startups should utilize direct outreach.

This article outlines a manual, unscalable approach to acquiring early customers through direct outreach, focused feedback, and prioritizing movement over strategic debate in the early stages of a business.