Distribution Channel

This article explores the strategy of piggybacking on existing platforms to gain startup traction, highlighting the benefits of established audiences and the inherent risks of platform dependency.

An analysis of business alliances, detailing how to distinguish between a PR stunt and a revenue-generating partnership, and the dangers of partnering with giants.

B2B2C is a distribution model where a company reaches consumers through a partner business, blending the scale of B2B with the direct feedback of B2C.