Earned Media

This article defines Public Relations for founders, explains its role as a traction channel, compares it to paid advertising, and identifies strategic scenarios for its use in a startup environment.

Learn how to identify newsworthy stories, build relationships with journalists, and craft effective pitches to secure your startup’s first earned media mentions.

Earned media is publicity gained through organic methods rather than paid advertising. It builds essential trust for startups but requires significant effort in relationship building and product excellence.