Equity Dilution

Dilution occurs when a company issues new shares, reducing existing ownership percentages. This article explains the mechanics, the trade-offs with valuation, and the impact on founder control.

Raising money is often confused with success. This article unpacks the economics of Venture Capital to help founders decide if they need funding or just self-esteem.

A down round occurs when a company raises capital at a lower valuation than before. This article explains the mechanics, the dilution risks, and the impact on morale.

A Cap Table tracks who owns your company. This article defines the term, breaks down its components, and explains the critical role it plays during fundraising and exits.