Eric Ries

An analysis of the methodology that treats business ideas as scientific hypotheses, detailing how to eliminate waste by testing assumptions early rather than executing a rigid plan.

An analysis of the strategic shift known as the pivot, detailing why it is a tool for validation rather than failure and how to use data to change course before you run out of cash.

Persistence is a virtue, but stubbornness is a killer. This article explores the difference between a rough patch and a dead end, and how to execute a successful pivot.