Founder Basics

Amortization allows startups to spread the cost of intangible assets over their useful life. It aligns expenses with revenue and impacts how investors view your profitability.

An API connects different software systems, allowing them to talk to each other. It enables founders to integrate third-party services like payments or maps without building them from scratch.

An elevator pitch is a short, persuasive description of your business. It is designed to be understood quickly and to earn you a longer conversation.