Founder Equity

Bootstrapping is building a business using personal resources and revenue. This article defines the term, explores the mechanics, and compares it to raising venture capital.

Equity represents ownership in a company. This article defines the term, explores its role as a currency for hiring and fundraising, and explains the risks of dilution.

Building a business requires knowing where you are going. This article explores how defining your exit strategy today shapes your operations, legal structure, and value proposition for the future.

A cliff is a probationary period for equity. This article defines the standard one-year cliff, how it impacts vesting schedules, and why it is essential for protecting startup ownership.