K-Factor

This article explains the viral coefficient, how to calculate it, and why it is a critical metric for measuring the inherent growth potential of a startup product.

Viral marketing uses existing customers to recruit new ones. This article explains the mechanics, compares it to paid ads, and explores the types of viral loops available to founders.

A viral loop is a product mechanism that encourages users to invite others, creating a self-sustaining cycle of exponential growth through inherent product value and shared experiences.

K-Factor measures the viral growth of a product. This guide explains the formula, how to interpret the results, and why it impacts your customer acquisition strategy.