Lifetime Value

Stop obsessing over the initial sale price. Real business stability comes from understanding and maximizing the total value of a customer relationship over years, not days.

CAC measures the cost to acquire a single customer. This article breaks down the formula, the critical LTV ratio, and why understanding this metric prevents startup failure.

Revenue is vanity. Unit economics is sanity. This article explains how to calculate the true profitability of a single sale to avoid the trap of scaling losses.