Market Sizing

SAM represents the realistic portion of the market your startup can serve today based on geography, product limitations, and business model constraints.

This article defines Total Addressable Market (TAM) as the maximum revenue potential for a business and explains its role in strategic planning and investor relations for startups.

Serviceable Available Market (SAM) represents the specific segment of the total market your business can realistically reach through its current products, geographical location, and logistical capabilities.