Profitability

Growth is not the only metric of success. This article explores retrenchment as a vital strategy for saving profitability when market conditions shift or expansion becomes unsustainable.

An explanation of unit economics, detailing why understanding revenue and cost on a per-unit basis is essential for sustainable growth and fundraising.

Cash flow tracks the actual movement of money in and out of a business. This article distinguishes it from profit and explains why it determines whether a startup survives.

The Rule of 40 is a benchmark for SaaS health, stating that growth rate plus profit margin should equal at least 40% to attract investors and ensure sustainability.