Programmatic Advertising

This article explores the mechanics of programmatic advertising, comparing automated auctions to traditional buying while highlighting practical implementation strategies and risks for founders building scalable businesses.

This article explores display advertising as a visual traction channel for startups, comparing it to search ads and highlighting the practical challenges of attribution and brand building.

This article explains dynamic retargeting as an automated advertising method that shows users specific products they viewed, helping founders optimize their ad spend and conversion rates through personalization.