Public Relations

This article defines newsjacking and explores how startups can use real-time news cycles to generate attention and engagement without the need for a large marketing budget.

This article defines Public Relations for founders, explains its role as a traction channel, compares it to paid advertising, and identifies strategic scenarios for its use in a startup environment.

Earned media is publicity gained through organic methods rather than paid advertising. It builds essential trust for startups but requires significant effort in relationship building and product excellence.

A practical guide defining the media kit, outlining its necessary components for startups, and explaining how it differs from an investor pitch deck to help you get coverage.