What is Annual Recurring Revenue (ARR)?
·556 words·3 mins
Annual Recurring Revenue (ARR) is the annualized value of subscription contracts. This guide explains how to calculate it, why it matters, and how it differs from recognized revenue.
Recurring Revenue
Beyond the First Transaction: Why Lifetime Value is Your True North
·1102 words·6 mins
Stop obsessing over the initial sale price. Real business stability comes from understanding and maximizing the total value of a customer relationship over years, not days.