Skip to main content

Referral Loop

How to build a referral loop into your product

6 mins
This article explores how to integrate referral loops that increase product value as more users join, focusing on utility, reducing friction, and prioritizing movement over debate.

What is a Referral Loop?

3 mins
A referral loop creates a cycle where current users recruit new users. This article explains the mechanics, incentives, and requirements for building a sustainable growth engine.