Sales Development Representative

Outbound sales is a proactive business motion where representatives reach out to prospects who have not yet expressed interest, serving as a critical tool for startup market validation.

A Sales Development Representative is an inside sales role dedicated to outbound prospecting and qualifying leads to ensure Account Executives spend time on high-value opportunities.

This article defines Sales Qualified Leads and explains how startups use them to separate genuine buying intent from general interest to build efficient, scalable sales operations.

This article defines the SDR and BDR roles, explains their focus on prospecting and qualifying leads, and clarifies how they differ from closing roles like Account Executives.