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Solutions Architect

What is Presales and Why it Matters for Your Startup

6 mins
Presales is the technical validation process occurring before customer acquisition, bridging the gap between sales promises and engineering capabilities to ensure a functional product market fit for individual clients.

What is a Sales Engineer?

6 mins
This guide explains the Sales Engineer role, focusing on technical validation, the difference between SEs and AEs, and when a startup needs to hire their first technical sales person.