Startup Finance

Paying yourself zero distorts your business metrics and invites burnout. This guide helps founders calculate a sustainable salary that balances personal survival with company growth.

Cash flow tracks the actual movement of money in and out of a business. This article distinguishes it from profit and explains why it determines whether a startup survives.

Burn rate is the speed at which a startup spends its cash reserves. This article defines the metric, differentiates gross and net burn, and explains its critical relationship to company survival.

Bootstrapping is building a business using personal resources and revenue. This article defines the term, explores the mechanics, and compares it to raising venture capital.

Cash runway is the measure of time a startup has left before it runs out of money. This article explains how to calculate it and why it dictates every strategic decision.

Pricing in business is a fluid conversation, not a rigid rule. This guide explores how to negotiate software, services, and contracts to rescue capital and extend your runway.

The P&L tells you if you made money, but the Balance Sheet tells you if you will survive. This guide decodes the most critical document in business finance.

Profit is a theory, but cash is a fact. This article explains how to master the timing of inflows and outflows to survive the ‘Gap of Death’ in business.

Small expenses compound into massive losses over time. This guide provides a framework for auditing your business spending without stifling growth or morale.