Startup Glossary

Dogfooding is the practice of using your own product internally. It helps catch bugs and build empathy, though founders must guard against insider bias.

A mockup is a static, high-fidelity visual representation of a digital product, focusing on aesthetics and layout to align stakeholders before interactive development begins.

Understand the difference between vertical and horizontal markets and how focusing on a specific industry niche impacts your startup strategy and growth potential.