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Startup Product Development

What is a Cognitive Walkthrough?

7 mins
A cognitive walkthrough is a usability evaluation method where founders simulate user paths through a product to identify design flaws and cognitive hurdles by asking specific, task-oriented questions.

What is Fitts's Law?

6 mins
Fitts’s Law is a predictive model of human movement that helps startup founders optimize product usability by balancing target size and distance to improve user efficiency and reduce friction.

What is Skeuomorphism?

6 mins
Skeuomorphism is a design approach where digital elements mimic real world objects to help users understand functionality through familiar physical metaphors and visual cues.

What is Soldering?

5 mins
An overview of soldering mechanics, its difference from welding, and its strategic application in hardware prototyping and mass manufacturing for startup founders.

What is Usability Testing?

6 mins
Usability testing is a method where founders observe real users interacting with their product to identify friction points and validate design assumptions through direct observation rather than speculation.

What is a Design System?

3 mins
Learn the definition of a design system, how it differs from a style guide, and the right time for a startup to invest in one to ensure scalability.

What is Tree Testing?

7 mins
Tree testing is a research method used to evaluate the findability of topics within a website or application structure by stripping away visual design elements to focus on hierarchy.

What is A11Y and Why Should Your Startup Care?

7 mins
A11Y is shorthand for digital accessibility. This guide explains the term, compares it to usability, and provides practical scenarios for startup founders to implement inclusive design early on.