Sunk Cost Fallacy

This article defines behavioral economics and explains how psychological factors influence financial and operational decisions within a startup environment, moving beyond traditional rational economic models.

Learn to distinguish between persistence and delusion. This guide explores the metrics of failure and the strategic mechanics of pivoting to save your business.

This article defines cognitive bias for founders, explores common variations like confirmation bias, and offers practical steps to challenge assumptions in a high-stakes business environment.

We explore why founders cling to failing projects due to past investments and how to objectively distinguish between healthy perseverance and the irrational Sunk Cost Fallacy.

This article explores how founders can recognize the sunk cost fallacy, evaluate failing features objectively, and make the difficult decision to cut projects to maintain startup momentum.

An analysis of the most brutal law of economics for startups, detailing why doing good work often costs you the chance to do great work and how to calculate the price of distraction.

Loss aversion makes losing feel worse than gaining feels good. Learn how this psychological bias impacts startup decisions, feature development, and customer retention strategies.

Persistence is a virtue, but stubbornness is a killer. This article explores the difference between a rough patch and a dead end, and how to execute a successful pivot.

We define HODL, tracing its roots from a forum typo to a strategic mindset, and analyze how long-term conviction applies to startup founders and asset management.