What is Top-Down Market Sizing?
7 mins
Top-down market sizing is a method where founders start with a broad industry value and narrow it down to their specific segment to estimate potential business opportunity.
TAM SAM SOM
What is Bottom-Up Market Sizing?
6 mins
Bottom-up market sizing uses granular customer data and unit economics to build a realistic market estimate, offering a more accurate alternative to top-down speculation for startup founders.