Target Market

A Customer Persona is a data-driven, semi-fictional character representing your ideal client, used to guide product development and marketing strategies by focusing on specific human behaviors.

This article explains how startups use the Bowling Alley Framework to transition from early adopters to mainstream customers by targeting sequential, adjacent market niches to build sustainable momentum.

A positioning statement is an internal guide defining your target market, the problem you solve, and your unique advantage to ensure team alignment and focus.

A target market is the specific group of consumers your startup serves. This glossary entry defines the term and explains why narrowing your focus is vital for business survival.