Usability Testing

A cognitive walkthrough is a usability evaluation method where founders simulate user paths through a product to identify design flaws and cognitive hurdles by asking specific, task-oriented questions.

Usability testing is a method where founders observe real users interacting with their product to identify friction points and validate design assumptions through direct observation rather than speculation.

Tree testing is a research method used to evaluate the findability of topics within a website or application structure by stripping away visual design elements to focus on hierarchy.

Eye tracking monitors where users look to optimize UX. It reveals subconscious behaviors, validates designs, and offers deeper insights than standard analytics for founders building products.