Viral Coefficient

This article explains the viral coefficient, how to calculate it, and why it is a critical metric for measuring the inherent growth potential of a startup product.

A double-sided referral rewards both the existing user and the invitee, creating a growth loop that lowers acquisition costs by incentivizing participation through mutual benefit and reduced social friction.

Viral marketing uses existing customers to recruit new ones. This article explains the mechanics, compares it to paid ads, and explores the types of viral loops available to founders.

A viral loop is a product mechanism that encourages users to invite others, creating a self-sustaining cycle of exponential growth through inherent product value and shared experiences.