Viral Marketing

This article defines guerrilla marketing as a low-cost, high-impact strategy using surprise and unconventional tactics to help startups compete with larger organizations through creativity rather than capital.

Viral marketing uses existing customers to recruit new ones. This article explains the mechanics, compares it to paid ads, and explores the types of viral loops available to founders.

This article explores unconventional PR as a traction channel for startups, focusing on publicity stunts and customer appreciation to generate media buzz and organic growth.

Word of Mouth is the organic recommendation of a product by satisfied users. It serves as a vital, cost-effective growth engine and a strong signal of product-market fit.